The Beauty of Buying

Once, many (many) years ago, I heard or read a sentence that has had a powerful impact on my professional life.  I’m sorry I don’t remember where it came from, because I would love to give credit where it is due, but I just don’t remember….

But the truth in this sentence is powerful in its simplicity.  “People love to buy stuff, but they hate being sold to”.

Think about that for a moment.  Close your eyes and recapture the excitement you felt the last time that you purchased something you were excited about.  The adrenaline rush you got when you made the “buy” decision.  I don’t care if it was a new purse, a car, a techno-gadget, etc.

Now, rethink that experience if you were being hounded by a sales person, who was trying to shove it down your throat.  You might not have purchased it.  If you did, their bad actions would have diminished the thrill of the purchase.

Our Vision at ITSM Academy is, “To be the first call every ITSM professional makes when contemplating training”.

Our Mantra, “It’s easy to buy from us”.

I think you see where I’m going with this.

For those lucky enough to have jobs centered on helping folks buy stuff – when done correctly – we get to share in their purchase high.  As an added bonus for us here at the Academy, we get to assist them in buying something that will actually help improve their jobs.  Even better, when they take the best practices back and start the cultural change needed to morph their IT shops into a service organization, we have the ability to positively impact thousands of people each year. 

How cool is that?  #ILoveMyJob

And all of us are sales people.  Even if your job has nothing to do with sales or marketing, you spend part of your day selling something to someone.  Whether it a new idea to your boss, convincing your husband to try a new restaurant, your kids to eat their vegetables, (I could go on and on, but I won’t).  I am convinced that there is at least one daily interaction in everyone’s life, where you are selling to someone.  So remember, don’t sell it to them, help them buy it 😉

Until your next trip to LisaLand…Happy Buying!

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2 thoughts on “The Beauty of Buying

  1. Nothing worse than being sold to! Most cases you get buyer’s remorse immediately. When you have the salesperson that just guides you and has the right knowledge to help you make an informed decision you usually walk away with a new friend not feeling like you need to take a shower. This mylisaland.com is a nice place. Will visit often. In the words of the Cowardly Lion – Always have “The nerve”.

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